Scale With Precision
Data-Driven PPC Growth Partnership
Prepared for [Client Name]
The Challenge
Most brands waste 40% of their ad spend on underperforming channels, audiences, and creatives that never get tested properly.
01
40%
Average wasted ad spend across brands running PPC without structured testing frameworks
Common Problems
- Campaigns built on assumptions, not data
- No structured testing framework
- Reporting that shows activity, not impact
- Siloed channels with no unified strategy
The Cost
- Revenue left on the table every month
- Rising CAC with no clear path to fix it
- Scaling amplifies inefficiency
- Competitor gap widens over time
Our Approach
Precision at every level — from strategy to execution to reporting.
02
Analyse
Full account audit, competitor mapping, and opportunity sizing before we touch a single campaign.
Architect
Multi-channel strategy built on your unit economics, not vanity metrics. Every pound has a purpose.
Accelerate
Continuous testing, automated bid strategies, and weekly optimisation cycles that compound results.
01
Discovery
Deep dive into your business model, margins, and growth targets
02
Audit
Forensic analysis of current performance and wasted spend
03
Strategy
Custom multi-channel architecture with clear KPIs
04
Launch
Phased rollout with structured A/B testing from day one
05
Optimise
Weekly performance cycles with transparent reporting
Skayl didn't just manage our ads — they rebuilt our entire acquisition engine. We went from guessing to knowing exactly what drives growth.
Head of Marketing, [Client Name]
312%
ROAS improvement in 6 months
-47%
Reduction in cost per acquisition
2.8x
Revenue growth year over year
312%
Average ROAS improvement across our portfolio in the first 6 months
What You Get
- Dedicated strategist with deep vertical expertise
- Real-time dashboard with the metrics that actually matter
- Weekly optimisation reports — no vanity metrics
- Quarterly business reviews tied to your P&L
- Slack channel for direct team access — no ticket systems
- Creative testing framework with 10+ variants per month
Growth
£3,500 /month
- Up to £25k monthly ad spend
- 2 channels (Google + Meta)
- Weekly reporting
- Dedicated strategist
Scale
£6,500 /month
- Up to £75k monthly ad spend
- 4 channels
- Bi-weekly strategy calls
- Creative testing framework
- Quarterly business reviews
Enterprise
Custom
- Unlimited ad spend
- Full channel coverage
- Weekly strategy calls
- Dedicated team
- Custom attribution modelling
Ilse
Performance Director
Let's Build Your Growth Engine
Book a 30-minute strategy call and we'll show you exactly where you're leaving money on the table.
Book Strategy Call
james@skayl.co.uk · skayl.co.uk